The concept for the identity draws its inspiration from the streets of London, with a logo that pays homage to the intricate designs of UK manhole covers. The graphic language incorporates textured elements and patterns reminiscent of the city's pavement and infrastructure, creating a connection between the Hot Step II and its environment.

Drake Related was launched in 2020 by Drake with just a wordmark and a website. Since it’s inception, it has evolved into an interactive online shopping experience for all things Drake related. Our objective was to evolve and extend the brand identity which included product and seeding packaging, mailers, apparel trims, social media and email marketing.

In the spring of 2022, the Nocta team flew to the Nike Campus in Portland to kick-off development of the Opal Collection. We were tasked with creating concepts around the theme of fly-fishing including apparel graphics, patterns, and trims.

In 2023, Drake embarked on his first North American tour in 6 years alongside J. Cole. Our team was tasked with creating a visual identity for the tour that merged both artists‘ brands and leaned into the theme of historic football championships.

Atelier is a skin care brand with traditional herbal roots. Made intentionally in California, the brand utilizes innovative skincare methodology to formulate products of substance.

For the launch of Summer Mink, a new fragrance under Drake’s Better World Fragrance House, I was tasked with designing the vessel, outer packaging, and seeding kit. The objective was to create a visual and tactile experience that captured the spirit of the scent. Working closely with the BWFH team, I developed a cohesive packaging system that reflected the brand’s refined yet personal approach to storytelling through fragrance.

For the launch of Summer Mink, a new fragrance under Drake’s Better World Fragrance House, I was tasked with designing the vessel, outer packaging, and seeding kit. The objective was to create a visual and tactile experience that captured the spirit of the scent. Working closely with the BWFH team, I developed a cohesive packaging system that reflected the brand’s refined yet personal approach to storytelling through fragrance.

The concept for the identity draws its inspiration from the streets of London, with a logo that pays homage to the intricate designs of UK manhole covers. The graphic language incorporates textured elements and patterns reminiscent of the city's pavement and infrastructure, creating a connection between the Hot Step II and its environment.

Drake Related was launched in 2020 by Drake with just a wordmark and a website. Since it’s inception, it has evolved into an interactive online shopping experience for all things Drake related. Our objective was to evolve and extend the brand identity which included product and seeding packaging, mailers, apparel trims, social media and email marketing.

In the spring of 2022, the Nocta team flew to the Nike Campus in Portland to kick-off development of the Opal Collection. We were tasked with creating concepts around the theme of fly-fishing including apparel graphics, patterns, and trims.

In 2023, Drake embarked on his first North American tour in 6 years alongside J. Cole. Our team was tasked with creating a visual identity for the tour that merged both artists‘ brands and leaned into the theme of historic football championships.

Atelier is a skin care brand with traditional herbal roots. Made intentionally in California, the brand utilizes innovative skincare methodology to formulate products of substance.

For the launch of Summer Mink, a new fragrance under Drake’s Better World Fragrance House, I was tasked with designing the vessel, outer packaging, and seeding kit. The objective was to create a visual and tactile experience that captured the spirit of the scent. Working closely with the BWFH team, I developed a cohesive packaging system that reflected the brand’s refined yet personal approach to storytelling through fragrance.

For the launch of Summer Mink, a new fragrance under Drake’s Better World Fragrance House, I was tasked with designing the vessel, outer packaging, and seeding kit. The objective was to create a visual and tactile experience that captured the spirit of the scent. Working closely with the BWFH team, I developed a cohesive packaging system that reflected the brand’s refined yet personal approach to storytelling through fragrance.