CLIENT: DRAKE RELATED
SERVICE: VISUAL IDENTITY
TYPEFACE: NEUE MONTREAL
YEAR: 2022
Drake Related was launched in 2020 by Drake with just a wordmark and a website. Since it’s inception, it has evolved into an interactive online shopping experience for all things Drake related. Our objective was to evolve and extend the brand identity which included product and seeding packaging, mailers, apparel trims, social media and email marketing.